An array of new communication tools goes hand in hand with the Group's firm commitment to the green economy.
With its simultaneous launch of the new web 2.0 version of its MySPIE virtual world and a new corporate website including a mobile version, SPIE stands out as a pioneer in its business sector.
Only a few weeks after being awarded an AccessiWeb silver label for its new recruitment site, Europe's leader in electrical engineering, HVAC engineering, energy and communication systems is putting online the new web 2.0 version of its virtual island MySPIE and its new corporate website with a special version for mobile terminals. Its goals are greater accessibility and improving the understanding of the Group's positioning and business lines.
Interconnecting the whole SPIE world
SPIE continues to revolutionise the corporate communication landscape with a 2nd version of its virtual island MySPIE together with its Facebook page. Fully developed in 3D, MySPIE already presented the Group's business fields through interactive animations incorporating rich media content. Equipped with a completely revised dynamic interface and an original navigation system suitable for use on a tactile screen, this virtual world is enhanced by unique content and new spaces to visit. It includes new read and 3D animation download functionalities, social network sharing and a dedicated Facebook page. A password-accessible client space displays projects that SPIE has modelled using this technology in response to calls for tender.
The innovations introduced by MySPIE 2.0 include real-time 3D use on the internet. Specially created for SPIE by Bee-Buzziness, the Group's partner for Web 2.0 technologies for several years, these new MySPIE 2.0 virtual spaces, such as the business park housing the company's headquarters recreated in 3D on the island, incorporate all the Group's multimedia resources. These include a virtual library consisting of tactile translucent panels showing all its corporate and sales publications, videos, websites, photos, corporate PowerPoint presentations, the book "Birth and Rebirth, a history of SPIE", written by Jean Monville, former CEO of SPIE.
Just as in a video game, visitors enter the building and access the different content displayed on stands, tables, panels and clickable screens.
Another innovation is the option to download all the animations in full HD (with automatic formatting depending on whether the user has a PC or a Mac) and optimal display quality regardless of the type of hardware used (from laptop screen to overhead projector in a meeting room).
"A multimodal communication platform which is undergoing continuous enhancement, MySPIE is still exploring its many areas of use ranging from corporate communication through sales communication and recruitment to the preparation of tenders," says Pascal Omnès, the Group's Communications Director.
"As well as spaces presenting our business lines in their different environments (industry, local and regional authorities, infrastructure) and the SPIE headquarters building, which will continue to be enhanced by new simulations and new spaces to visit, other buildings will soon be opening their doors in the virtual business park. A convention centre complete with amphitheatre is due to be inaugurated before the summer. This will progressively enable future employees, clients and prospects to drop in and learn more about the Group and its businesses, and will also support SPIE's participation in trade fairs. The whole point of the links to community websites (Facebook, LinkedIn, Twitter, etc.) is to encourage our partners, clients and future employees to keep up to date with the Group's news via MySPIE."
spie.com: hand in hand with the Group's firm commitment to the green economy
The corporate website www.spie.com has also had a facelift! The new sections enhancing the site include a glossary of definitions that give a clearer picture of SPIE's activities and business lines, placing them in a context of environmental policy development. To improve the visibility of SPIE's achievements, the two sections "Clients" and "Services" overlap - they highlight the broad diversity of the Group's achievements in each major business sector (Industry, Local and Regional Authorities, Telecommunications, etc.) and each major service area (Energy Efficiency, HVAC Engineering, Renewable Energy, etc.)
SPIE is simultaneously putting online an optimised version of this website for mobile phones. The text and sections have been adjusted accordingly. This format announces the imminent introduction of 2D tags in the Group's publications, which can be decoded by the latest generation mobile phones. With its new simplified interface and multiple external links, spie.com is breaking the barriers of the "traditional" corporate website. Accessible from the homepage, direct links to the major community websites (Facebook, Twitter, LinkedIn, etc.) allow other web surfers to share the Group's latest inhouse publications. Similarly, one click is all it takes to access the entire new version of MySPIE. Presented as a slideshow, the media library provides easy and rapid access to the Group's publications in a multilingual interactive virtual version: annual reports, corporate brochures, sales brochures, subsidiary brochures, etc.
"With our new website, its mobile version and MySPIE 2.0, SPIE is putting the finishing touches to the main tools in its 2006-2010 e-communication strategy, which goes hand in hand with the development of its new identity," explains Pascal Omnès, SPIE's Communications Director. "By implementing new approaches and technologies, SPIE has already reached a much wider audience than normal and has increased the impact of its publications tenfold while significantly reducing their impact on the environment. SPIE has put its money on innovation, consistency and responsibility by leveraging media convergence (web and print), the creation of an open and consistent virtual world with all its digital content, the development of accessibility and the spread of print-on-demand of its publications based on their virtual online versions."
Agence Droit Devant