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Press release
Green economy: a mobile app to test your knowledge

Cergy, 10 September 2012 – SPIE has launched an application allowing internet users to test how much they really know about the green economy. So, just how hot are you when it comes to green economy? Are you a Mini Green, Smart Green or Green Master?
Initially distributed to the Group's 30,000 employees along with its staff magazine for the launch of its corporate project entitled “SPIE, a player in the green economy”, the MyGreenSPIE game is now being rolled out in a big way as a mobile application and on a special Facebook page. Available free of charge in five languages on App Store, Android market and BlackBerry World platforms as well as on Facebook, this mobile app is an entertaining game which heightens awareness of the green economy, i.e. an economy making proper allowance for the scarcity of natural resources and the stakes of climate change. SPIE's business fields place it firmly among Europe's leading providers of energy and communications services and at the heart of society's major challenges regarding energy efficiency and the development of low-carbon energy sources. In 38 questions, the MyGreenSPIE quiz encourages web surfers to discover why and how SPIE imagines and implements solutions designed to meet the on-going energy and environmental challenges facing local authorities and businesses and to optimise the use of natural resources. MyGreenSPIE also provides the opportunity to find out more about SPIE's business lines on the Group's YouTube channel, SPIEking2U, where visitors you can view 3D animated extracts from its online virtual world, “MySPIE 2.0”. “The MyGreenSPIE mobile application is complementary to the comprehensive corporate approach we have developed over the last three years, covering our trilogy of annual and sustainable development reports for 2009, 2010 and 2011, brochures highlighting our values and CSR commitments, green e-learning on our intranet, and the special issue of our staff magazine spotlighting the green economy along with the first printed version of the MyGreenSPIE game. All these tools were eco-designed in keeping with our responsible communication strategy based on achieving Print-Web-Mobile convergence and leading to the systematic implementation of dematerialisation and environmentally-responsible print-on-demand for all our corporate and sales literature, reducing the consumption of paper, energy and chemicals to the strict minimum, and ensuring digital accessibility for people with a disability,” explains SPIE Communications Director Pascal Omnès. “Of course, committing to green economy means integrating citizen values and environmental respect into our strategy and business operations, but it also means sharing a common language with all the company's stakeholders, with consistent vocabulary, definitions and concepts. It involves an unavoidable process of change to be conducted all together over the long term, and every small individual contribution counts.”

Press contacts

Pascal Omnès
Communications director
Tel.: +33 (0)1 34 22 58 21 

Agence Droit Devant
Philippe Hériard
Tel.: + 33(0)1 39 53 53 33