Fostering digital innovation in industry

Published on 28 November 2023

In all business sectors, SPIE helps companies, 4.0 manufacturers and public authorities make the most of digital innovations. Through bespoke solutions, the Group enables them to improve their efficiency, sustainability, service quality and forward planning abilities.

Digitising production processes requires a high degree of flexibility.”
CYRILLE PITEAU, Automation & Digitalisation Manager EMEA, Bobcat


At Doosan Bobcat EMEA, our IT strategy is to link up all our systems in all plants, worldwide, enabling us to analyse and optimise production processes

So, data is our key resource, and to tap into it, we need to surmount four challenges. Firstly, innovation is fast-paced, technology cycles are radically shorter than the lifespan of the machinery. Secondly, digital transformation in industry requires a rare combination of skillsets, so willingness to continuously learn is a key capability. This also applies to governance, the third challenge: here, executives need to understand that ROI will be visible long-term rather than short-term and we need to manage our stakeholders’ expectations. Lastly, digitising production processes requires a high degree of flexibility. You’re starting on a blank canvas. Everything is possible, and some avenues might not lead where you want to go. For instance, we needed to check for interoperability requirements with solutions already used by our colleagues in US.


That’s why, when we implemented an internet of things (IoT) solution at our Pontchâteau plant last year, I was looking for a partnership with a company whose understanding of the market would guide us and that could offer more than just a regular supplier-customer relationship. From the first meeting, SPIE proved to be that kind of partner. The team at Pontchâteau delivered well-defined requirements and supported the entire process. SPIE was involved at every stage, offering help, guidance, and the necessary flexibility. We have now taken the first step on our journey: digitisation (i.e., making data available). Next stages are digitalisation (automating production processes) and digital transformation (developing new business models). The future for the manufacturing industry is looking more and more digital. This is challenging – due to rising issues such as cybersecurity – but also exciting. It represents a real opportunity for increased customer-centricity.

Interview with Cyrille Piteau, Automation & Digitalisation Manager EMEA at Bobcat about digital transformation in the industry. Cyrille explains how SPIE has supported Bobcat to digitise production processes.

Cyrille Piteau, Automation & Digitalisation Manager EMEA, manager across production sites in Europe.
Introduce Doosan Bobcat
Doosan Bobcat is a global group. 50 different nationalities. In Europe, we have around
2,500 employees and, at the European site where we are now, Pontchâteau, we make telescopic machines.
What are the challenges faced in your sector?
We are looking for innovative ways to help and support the operational teams across all production sites.
How does SPIE ICS support you?
To tackle these challenges, SPIE ICS is helping us with the ThingWorx IoT Visualisation platform, which is a PTC system, and is therefore a cloud-based solution. This is a key area
for development as it will enable us to reduce production costs and increase efficiency. Understanding and having access to information will allow us to react or act to ensure that all the production downtimes or standstills that we have experienced do not happen again.
SPIE ICS is also helping us with our cybersecurity. This is about network redundancy and
electronic upgrades. In general, SPIE ICS gives us confidence. Technology advances very
quickly, and sometimes too quickly. From the start, that was a guiding principle for us. What SPIE also provided was its vision in terms of other solutions developed with other partners.
What is the added value of SPIE ICS?
It is important for us that solutions are flexible. So, having a partner like SPIE, which is capable of developing solutions in under 6 months, means we have a very quick return on investment and see the effects of these solutions, which enable us to make continuous improvements.
Your partnership in a nutshell?
I would say the expertise, innovation and confidence.