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01/07/2010
Press release
Introducing SPIE's 2009 business review and sustainable development report
SPIE takes a new step forward in the convergence of its printed and web media
Digital accessibility for disabled people: a Group priority

Introducing SPIE's 2009 business review and sustainable development report

Following the release of the mobile version of its new corporate website and the launch of web version 2.0 of its online virtual MySPIE universe, SPIE has taken a further step forward in the development of its e-communication tools with the 2009 edition of its annual report. 2009: SPIE transformed this traditional corporate report into a genuinely entertaining reading experience with integrated rich-media content (including dynamic graphics, videos, slide shows, and interactive internal and Internet links) and provided its readers with the first "100% responsible" publication offering accessibility and print-on-demand features.
2010: SPIE took a new step forward in the convergence of all its web, print and mobile communication media with the latest edition of its sustainable development oriented annual report. Hand in hand with the supplementary contents provided in its online virtual version, and readily accessible via links, the integration of QR codes(1) in the printed version of the 2009 annual report lets readers use their smartphones to access additional information (such as web pages, and audio and video features) via the mobile platform of the Group's corporate website or other websites. Mobile phones can also be used to access the annual report's virtual version from the printed version, and to download the PDF version, of which one or more POD (Print-On-Demand) copies can be ordered. Sharing functions are also available via social networks such as LinkedIn, Facebook and Twitter. "We are continuing our work on the convergence of all our media," says SPIE Communications Director Pascal Omnès. "SPIE has taken up the challenges of innovation, consistency and responsibility. Our 2009 annual report is the culmination of our unified communication approach encompassing printing, web and mobile, and incorporating the principles of accessibility and eco-responsibility. SPIE has already reached a much wider readership than usual, and has greatly increased the impact of its publications while considerably reducing their effect on their environment." As in the case of the previous issue, the print run of the "original version" of the SPIE annual report was limited to just 5,000 copies, 75% down on the 2007 edition. The report was printed on 100% recycled paper by DSi, a disability-friendly, supportive company employing 250 people 80% of whom are disabled. Additional requirements will be met by POD (Print-On-Demand) on 100% recycled paper, using the online virtual version of the document. POD printing, which was adopted for all corporate and commercial documents in 2009, keeps consumption of paper, energy and chemicals to a strict minimum as well as eliminating stocks and avoiding the printing of unneeded copies. Complete accessibility for disabled people
As well as reflecting the Group's firm commitment to the green economy, SPIE's annual report is a ground-breaking publication in terms of accessibility for the disabled. Features include integrated voice synthesis in the virtual version, vector zoom to enlarge text, and a browsing interface that can be fully controlled from the keyboard. SPIE's 2009 annual report is also a testing ground for the AcceDe project, launched by Atalan in October 2009 with SPIE as one of nine founding partners. Committed to this project with its communications agency, Eurokapi, and technological partner Bee Buzziness, SPIE is focusing on the development of enhanced accessibility of publications in PDF format (designed with DTP software such as InDesign, QuarkXPress and Scribus) for blind and partially sighted people by inserting markers so that the text can be read correctly by the voice synthesis engines. The aim of the AcceDe project is to produce high-quality methodological manuals to heighten awareness among communication agencies of accessibility requirements and how they can be met . The AcceDe project therefore represents a further step forward in SPIE's drive to optimise communication with all categories of readers by constantly enhancing the utility of its publications. The 2009 annual report and Rencontres, the Group's staff magazine, have served as test benches for the integration of accessibility recommendations in the document design stage. Already available in "accessible PDF" format in 2009, SPIE's 2008 annual report paved the way for accessible virtual documents developed with Bee Buzziness as the first prototype in this field. "Digital accessibility is a key aspect of responsible communication," explains Pascal Omnès. "This initiative is becoming an important part of our policy to widen the readership for our publications in keeping with our diversity charter. In April this year, SPIE's new human resources website secured Accessiweb Silver approval from BrailleNet, an association which created the accreditation scheme to promote websites offering easy access for the disabled." (1) The QR Code is a two-dimensional bar code that can store up to 7,089 numeric characters or 4,296 alphanumeric characters. It offers the advantage of very large data storage capacity while being small and quick to scan. It is automatically recognised by the Mobiletag application, which points the smartphone web browser directly to the pages on SPIE's mobile site displaying information that complements the printed version. Press contacts

SPIE SA
Pascal Omnès
Communications Director
Tel.: +33 (0)1 34 22 58 21
e-mail: pascal.omnes@spie.com

Agence Droit Devant
Philippe Hériard
Tel.: +33 (0)1 45 77 02 45
e-mail: heriard@droitdevant.fr