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SPIE Communications issues challenge to students at Télécom Ecole de Management

Malakoff, 19 November 2015 - SPIE Communications invited 40 third-year students at Télécom Ecole de Management to take part in a contest with the aim of helping them prepare for corporate life as well as fulfilling teaching objectives. This innovative project spotlights a fruitful partnership bringing together a top French business school and a well-known digital services company.

Designing and deploying the new digital services of tomorrow: preparing future ICT uses with SPIE Communications

The challenge from SPIE Communications targeted 40 students majoring in "international business engineering" at Télécom Ecole de Management. They were split into five groups to work on a number of topical subjects during the last term of 2015.

This contest, created by a SPIE Communications business department specialised in services and commercial sector markets (DAST), enables the students to develop their professionalism by working on vertical topics and market segments specified by managers at SPIE Communications, as follows:

  • Retail and sales,
  • Hotel of the future,
  • The connected traveller,
  • Digital technology harnessed to the needs of public service users.

For three months, the students tackle a genuine corporate problem and then have to present the results of their analyses to a panel of teaching staff and SPIE Communications managers taking part in the project.

This relationship between the Télécom Ecole de Management and SPIE Communications enables students to acquire skills they will find useful when starting out in professional life: analysing market problems, being creative, seeking innovation, monitoring competition, providing consulting service and forecasting results, and to implement the knowledge they acquire during their studies on a cross-functional basis.

This challenge also allows SPIE Communications to develop its image as an employer among all the students at Télécom Ecole de Management.

And the most talented students may be offered jobs in key customer-interface posts at SPIE Communications, such as: business engineers, architects, projects managers, service delivery managers and contract managers.

Ronan de Cuverville, services and commercial sector business director at SPIE Communications, explains : "This BE (business engineering) challenge, entitled ‘OPEN DIGITAL 1’ for this first edition, is firmly focused on business-specific problems encountered in our day-to-day dealings with our customers. Having faith in the younger generation and placing them in actual situations with our biggest customers creates a real opportunity and offers a big plus in terms of users and user assistance. "

"This partnership project gives students the opportunity to place their studies in a professional context in an internationally recognised, French company operating in their business field," says Flavien Bazenet, supervisor of the "international business engineering" major at Télécom Ecole de Management.

Key dates of the BE challenge

  • 8 October 2015: Project launched with students’ visit to SPIE Communications head office. Teams formed.
  • 5 and 6 November 2015: Hackathon with SPIE Communications managers at Télécom Ecole de Management
  • 15 December 2015: Students present their work. Prize-giving ceremony in Paris.

About Télécom Ecole de Management

Founded in 1979, Telecom Ecole de Management is a public business school in the French Grande Ecole tradition. This AACSB and AMBA accredited school is recognised for its expertise in new technologies and is listed in the Financial Times international rankings. Telecom Ecole de Management is the business school of the French Mines and Telecoms Institute (Institut Mines-Télécom), the leading group of engineering schools in France. It shares its main campus in Evry with its twin Telecom SudParis engineering school and has campus facilities in Paris and at Virginia Tech (Virginia Polytechnic Institute and State University) in the USA. Telecom Ecole de Management counts 1,500 students and 5,000 graduates. For more information:



Pascal Omnès
Communications Director
Tel.: +33 (0)1 34 22 58 21

SPIE Communications

Véronique Dupré
Communications Manager
Tel.: +33 (0)1 41 46 42 07